Introduction
Sam Faiers is a British television personality, entrepreneur, model, author, and social media creator. She first became famous through The Only Way Is Essex, commonly known as TOWIE, in 2010. Since then, she has expanded her career into television, publishing, fashion, social media, and business. Today, her estimated wealth reflects years of building a strong personal brand.
Who Is Sam Faiers?
Sam Faiers, whose full name is Samantha Elizabeth Faiers, was born in Brentwood, Essex, on December 31, 1990. She became a familiar face on British television after joining TOWIE during its early years. Celebrity Net Worth describes her as a television personality, model, beautician, businessperson, and social media influencer.
Her career later moved beyond reality television as she explored business and lifestyle projects. She also became known for appearing with her sister Billie Shepherd in family-focused television programs. This wider career helped Sam build income streams that did not depend only on television work.
| Detail | Information |
| Full name | Samantha Elizabeth Faiers |
| Known as | Sam Faiers |
| Date of birth | December 31, 1990 |
| Birthplace | Brentwood, Essex, England |
| Nationality | British |
| Profession | Television personality, entrepreneur, model, author |
| Best known for | TOWIE and The Mummy Diaries |
| Sister | Billie Shepherd |
| Partner | Paul Knightley |
| Children | Three |
| Years active | 2010 to present |
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How Did Sam Faiers Go Viral?
Sam Faiers became widely known after appearing on TOWIE when the reality series launched in 2010. Her relationships, friendships, fashion, and Essex lifestyle quickly attracted attention from viewers. Her relationship with fellow cast member Joey Essex also became a major part of her early television storyline.
After leaving TOWIE in 2014, Sam continued building her public profile through other television projects. She later appeared on Celebrity Big Brother, where she reached the final and finished in fifth place. These appearances helped her remain relevant after her original TOWIE success.
| Career milestone | Impact |
| 2010 | Joined TOWIE |
| 2010 to 2014 | Built a strong reality television profile |
| 2014 | Left TOWIE |
| 2014 | Appeared on Celebrity Big Brother |
| 2014 | Finished fifth on Celebrity Big Brother |
| 2016 | Expanded into baby and family television |
| 2021 | Co-hosted The Sam & Billie Show |
What Is Sam Faiers Doing Now?
Sam has gradually shifted her attention from traditional reality television toward entrepreneurship and digital media. Her business interests include Revive Collagen, while her social media platforms continue to support her lifestyle and commercial work. She has also continued making selective television appearances with her sister Billie.
This change shows how Sam has developed her career beyond reality television. Instead of relying on one television program, she now combines business ownership, online content, brand partnerships, and entertainment projects. Her current work gives her more control over how she earns money and develops her public image.
| Current activity | Status |
| Revive Collagen | Major business focus |
| Social media | Active |
| Brand partnerships | Ongoing |
| Lifestyle content | Ongoing |
| Television | Selective appearances |
| The Sam & Billie Show | Podcast project |
| Lifestyle projects | Expanding |
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Where Does Sam Faiers Live Now?
Sam Faiers lives in Surrey with her long-term partner Paul Knightley and their three children. Public reports have identified the family home as a property in the Cobham area. Reports state that she purchased the property for approximately £2.25 million in 2022.
The property has also featured in coverage of Sam’s home renovation projects. She has shared parts of her family home and garden through social media, including a large treehouse created for her children. The exact residential address is private and should not be disclosed.
| Property detail | Information |
| Current region | Surrey, England |
| Reported area | Cobham |
| Property type | Large family home |
| Reported purchase price | £2.25 million |
| Purchase year | 2022 |
| Household | Sam, Paul, and their three children |
Sam Faiers Net Worth
The most widely cited current estimate puts Sam Faiers net worth at $9 million. Celebrity Net Worth currently lists her fortune at $9 million and identifies television, modelling, business, and social media as important parts of her career.
Her exact personal wealth cannot be confirmed because Sam does not publish a complete statement of her assets, investments, savings, and liabilities. Media reports have also placed her wealth at around £9 million, but these figures remain estimates. Company revenue should also not be confused with personal net worth.
| Net worth detail | Estimated amount |
| Celebrity Net Worth estimate | $9 million |
| Recent UK media estimate | Around £9 million |
| Earlier media estimate | Around £4.2 million |
| Net worth status | Estimated, not independently audited |
| Major wealth areas | Television, business, social media, publishing |
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Financial Growth Timeline
Sam’s financial growth appears closely linked to her ability to turn television fame into long-term business opportunities. Her early career created a large audience, while later ventures gave her additional ways to earn from that audience. This strategy helped move her from reality television personality toward a broader entrepreneurial career.
The reported Sam Faiers net worth has increased alongside her expanding business interests and media profile. Her property purchase, brand activities, social media work, and involvement with Revive Collagen have all contributed to a more diversified financial portfolio. These developments make her career different from celebrities who rely mainly on television fees.
| Period | Career or financial development |
| 2010 | TOWIE breakthrough |
| 2011 | Minnies Boutique launched with Billie |
| 2014 | TOWIE departure and Celebrity Big Brother appearance |
| 2016 | Baby and family television projects |
| 2018 to 2020 | Increasing focus on business opportunities |
| 2020 to 2021 | Revive Collagen developed and expanded |
| 2021 | Podcast and wider digital activity |
| 2022 | Purchased reported £2.25 million Surrey home |
| 2025 | Continued television and business exposure |
| 2026 | Continued focus on entrepreneurship and lifestyle content |
Key Earning Streams
The reported Sam Faiers net worth comes from several income sources rather than television alone. Her career expanded from reality TV into publishing, fashion, influencer marketing, and business ownership. Revive Collagen has become especially important because Sam co-founded the brand and used her established audience to support its growth.
Her social media presence also gives her a direct route to commercial partnerships. This combination of television recognition and business ownership has helped Sam build a more diverse financial profile than she had during her early TOWIE years.
| Earning stream | Role in her finances |
| Television | TOWIE, The Mummy Diaries, Celebrity Big Brother, and other appearances |
| Revive Collagen | Major entrepreneurial venture |
| Social media | Brand partnerships and sponsored content |
| Publishing | Books and commercial publishing |
| Fashion | Fashion businesses and collaborations |
| Podcasting | The Sam & Billie Show |
| Brand endorsements | Beauty, fashion, lifestyle, and consumer products |
| Property | Residential assets and potential long-term value |
Revive Collagen and Sam Faiers’ Business Empire
Revive Collagen represents one of the most important developments in Sam’s business career. She co-founded the ready-to-drink collagen company after spending years in television and developing an interest in beauty and wellness. The company later expanded into major UK retail outlets and became a significant part of her entrepreneurial identity.
The brand’s growth also shows how Sam converted personal visibility into business ownership. According to reporting cited by Wikipedia, Revive Collagen sold more than 20 million units in 2024 and appeared on the FEBE Growth 100 list of Britain’s fastest-growing privately owned companies. These figures describe the company’s performance, not Sam’s personal income.
| Revive Collagen detail | Information |
| Brand | Revive Collagen |
| Sam’s involvement | Co-founder |
| Product category | Collagen and wellness supplements |
| Main format | Ready-to-drink supplements |
| Founded | 2018, according to current biographical sources |
| Retail presence | Includes outlets such as Harrods, Sephora, and Boots |
| 2022 recognition | New Business of the Year |
| 2024 reported sales | More than 20 million units |
| Business significance | Major part of Sam’s entrepreneurial career |
Comparison With Peers
Sam Faiers belongs to a group of British reality television personalities who have expanded into business, social media, and lifestyle brands. Her career stands out because she moved beyond television into a consumer business while maintaining a large online audience. This model has helped her remain commercially relevant after leaving TOWIE and The Mummy Diaries.
When comparing wealth figures, readers should remember that celebrity net worth estimates use different methods. They can include property, businesses, investments, and estimated earnings, while private debts and ownership percentages may remain unknown.
| Celebrity | Reported estimated net worth | Main field |
| Joey Essex | About $10 million | Reality television and business |
| Sam Faiers | About $9 million | Television and entrepreneurship |
| Amy Childs | About $6 million | Television and business |
| Mark Wright | About $5 million | Television, fitness, and business |
| Gemma Collins | About $4 million | Television and business |
| Billie Faiers | About $2 million | Television and fashion |
Career Highlights
Sam’s career began with modelling before she entered reality television. She joined TOWIE in 2010 and remained connected with the show for several years. She later appeared on Celebrity Big Brother and developed a family-focused television career through The Mummy Diaries, which ran from 2016 until 2021.
Her television success eventually supported other projects, including books, podcasting, fashion ventures, and Revive Collagen. The shift demonstrates how Sam gradually transformed her television recognition into a broader personal brand with several commercial channels.
| Year | Career highlight |
| 2010 | Joined The Only Way Is Essex |
| 2010 to 2014 | Built her reality television career |
| 2014 | Appeared on Celebrity Big Brother |
| 2014 | Finished fifth on Celebrity Big Brother |
| 2016 | Started The Mummy Diaries |
| 2016 to 2021 | Continued The Mummy Diaries |
| 2018 | Founded Revive Collagen, according to current sources |
| 2021 | Began The Sam & Billie Show |
| 2022 | Revive Collagen received business recognition |
| 2024 | Revive Collagen reported more than 20 million units sold |
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Social Media Presence
Social media plays an important role in Sam’s modern career because it connects her directly with millions of followers. Her content generally covers family life, beauty, fashion, lifestyle, wellness, and business. These platforms also provide opportunities for commercial partnerships that complement her television and entrepreneurial income.
Her strongest publicly identified platform is Instagram, where she uses the handle @samanthafaiers. She has also maintained YouTube and TikTok profiles associated with her name. Facebook and X should be treated more carefully because a currently verified official account is not as clearly established as her major platforms.
| Platform | Account | Status |
| @samanthafaiers | Active | |
| YouTube | Samantha Faiers | Active/established channel |
| TikTok | @samanthafaiers | Public profile |
| No clearly verified current official personal page identified | Not confirmed | |
| X | No clearly verified current active official account identified | Not confirmed |
| Podcast social account | The Sam & Billie Show | Associated with podcast |
Philanthropy
Sam has also used her public profile to support charitable causes. Her charity activity has included support for children’s organizations and fundraising campaigns. She has worked with Haven House Children’s Hospice and has also participated in fundraising connected with Crohn’s & Colitis UK.
Her charity work forms a smaller part of her public career than television and business, but it has provided opportunities to use her audience for fundraising and awareness. This is particularly relevant because her social media reach allows charitable campaigns to reach a much larger audience.
| Charity or cause | Known involvement |
| Haven House Children’s Hospice | Fundraising and public support |
| Crohn’s & Colitis UK | Fundraising activity |
| NSPCC | Campaign support |
| Childline | Support through fundraising campaigns |
| Children’s welfare | Public advocacy and fundraising |
Biography
Samantha Elizabeth Faiers was born in Brentwood, Essex, on December 31, 1990. She grew up alongside her sister Billie Shepherd, who also developed a successful television career. Sam entered modelling as a young adult before TOWIE introduced her to a national audience and changed the direction of her professional life.
After reality television established her profile, Sam explored several different career paths. She became an author, fashion entrepreneur, television personality, podcaster, and business owner. Her career now combines entertainment with entrepreneurship rather than depending on a single television program.
| Biography detail | Information |
| Full name | Samantha Elizabeth Faiers |
| Date of birth | December 31, 1990 |
| Birthplace | Brentwood, Essex |
| Nationality | British |
| Profession | Television personality, model, author, entrepreneur |
| Sister | Billie Shepherd |
| Major breakthrough | The Only Way Is Essex |
| Major business | Revive Collagen |
Age
Sam Faiers was born on December 31, 1990, making her 35 years old in August 2026. Her birthday places her under the Capricorn zodiac sign. She entered the entertainment industry at a relatively young age and has now spent more than 15 years building her public career.
Her age also highlights the length of her transition from reality television newcomer to established entrepreneur. She has worked across television, fashion, publishing, digital media, and consumer products during that period.
| Age detail | Information |
| Date of birth | December 31, 1990 |
| Age in August 2026 | 35 years |
| Birthplace | Brentwood, Essex |
| Zodiac sign | Capricorn |
| Career started | 2010 |
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Height
Sam Faiers is commonly listed at approximately 5 feet 6 inches, which is around 1.68 metres. Height figures for celebrities can vary slightly between biographical databases, so this measurement should be treated as an approximate figure rather than an officially confirmed statistic.
Her modelling background helped her establish an early connection with the fashion and beauty industries. She later carried that experience into television appearances, brand partnerships, and lifestyle content.
| Physical detail | Information |
| Height | Approximately 5 ft 6 in |
| Metric height | Approximately 1.68 m |
| Birthplace | Brentwood, Essex |
| Profession | Television personality and entrepreneur |
Family
Family has remained central to Sam’s public image. She is the sister of Billie Shepherd, and the two have worked together across television, podcasting, and business-related projects. Sam also has three children with her long-term partner Paul Knightley.
Her family life became particularly visible through The Mummy Diaries, which followed Sam and her family as she experienced motherhood and balanced parenting with her professional commitments. The show ran for nine seasons between 2016 and 2021.
| Family member | Relationship |
| Billie Shepherd | Sister |
| Suzie Wells | Mother |
| Paul Knightley | Partner |
| Paul | Son |
| Rosie | Daughter |
| Edward | Son |
| Children | Three |
Relationship
Sam Faiers has been in a long-term relationship with Paul Knightley since 2014. The couple have three children together, and their family life became part of the story presented in The Mummy Diaries. The program followed their experiences as parents while Sam continued working in television and business.
Sam has generally kept some parts of her relationship private despite her long history in reality television. Her family and parenting experiences have remained a recurring part of her public lifestyle content.
| Relationship detail | Information |
| Partner | Paul Knightley |
| Relationship began | 2014 |
| Children | Three |
| First child | Paul |
| Second child | Rosie |
| Third child | Edward |
| Previous high-profile relationship | Joey Essex |
Education
Sam attended Shenfield High School in Essex before entering the modelling and entertainment industries. Her public career does not center on university education, as she developed her professional skills through practical experience in modelling, television, retail, media, and entrepreneurship.
Her early work experience also helped prepare her for business. In an interview with Escentual, Sam recalled working at a retail store before her television career and said she received promotions during her time there.
| Education and early experience | Information |
| School | Shenfield High School |
| Area | Essex |
| University degree | No widely documented degree |
| Early career | Retail and modelling |
| Modelling breakthrough | Won a modelling competition at 18 |
| Later career | Television and entrepreneurship |
FAQs
What is Sam Faiers’ net worth?
The most widely cited estimate places Sam Faiers net worth at around $9 million. Her wealth comes from television, business ventures, social media, publishing, endorsements, and other commercial activities.
How did Sam Faiers become famous?
Sam became famous after joining The Only Way Is Essex in 2010. She later expanded her television career through Celebrity Big Brother and The Mummy Diaries.
What business does Sam Faiers own?
Sam is closely associated with Revive Collagen, a ready-to-drink collagen supplement company. Current sources identify her as a co-founder of the business.
Who is Sam Faiers’ partner?
Sam Faiers has been in a long-term relationship with Paul Knightley since 2014. They have three children together.
How old is Sam Faiers?
Sam Faiers is 35 years old as of August 2026. She was born on December 31, 1990, in Brentwood, Essex.
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Conclusion
Sam Faiers has built a career that extends well beyond her original reality television fame. She used TOWIE to establish a large audience, then expanded into family television, publishing, social media, and entrepreneurship. Her involvement with Revive Collagen has been especially important because it gave her a direct stake in a growing consumer business.
The estimated Sam Faiers net worth of $9 million should be viewed as an approximate figure rather than an audited financial statement. Her career shows how a television personality can build long-term wealth by combining audience reach with business ownership and diversified income streams. Her continued work across lifestyle content, social media, and entrepreneurship keeps her brand commercially relevant.
Emily Parker is a curious writer who enjoys turning complex ideas into easy, enjoyable reads. She covers everything from lifestyle and entertainment to business and technology, with a focus on sharing helpful insights and meaningful stories with readers.